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Sawako: The founder

The founder, Sawako Furuno is an entrepreneur and designer. She is also proud to be a mother, a wife and a loyal friend.

Growing up in Tokyo, she discovered fashion, style and architecture. When she moved to London to work as an architect, cycling became her favourite mode of transport. It was reliable, ecological and economical.  

Having struggled to find a stylish helmet to keep her safe on her daily commute and weekend adventures, Sawako started to make prototypes of her own designs in her back garden. After passing the relevant safety standard, she launched her website to advertise her first stock. Overwhelmed by the positive feedback for her products, she took the plunge into the world of entrepreneurship and cycling fashion. 

She currently lives in Greenwich Village, NYC with her husband and two little girls, Koko (7 years) & Connie (4 years) 


Sawako Furuno the founder of Sawako bike helmets and accessories