Sawako's world

Sawako kids’ helmets are coming!

Sawako kids’ helmets are coming!

Sawako, the designer behind stylish helmets cyclists love to wear, has created a new item that has been missing in the market until now. Here is th...

Every Cyclist Needs to Know this Rule

Do you experience frustration or confusion as a cyclist when you cross the road? You’re not alone. In NYC, the number of collisions between bicycl...

The Coffee and Cycling Love Affair Explained

Have you ever asked yourself whether it would be a good idea to drink a cup of coffee before cycling? In honor of International Coffee Day, Sawako ...

Sawako’s Bike-to-School Guide

Well, it’s that time of the year! Students around the world are heading back to class. So why should you bike to school? For one, biking is f...

Our Top-5 Movies—Starring Bicycles

In case you didn’t know, August 15th is National Relaxation Day. So if you needed an excuse to relax, here it is. How do you unwind after a long da...

Family Cycling Fun Ideas: Where to go and Top Safety Tips

Cycling iѕ a fun and еаѕу way for аll thе family to stay in shape аnd whether уоu аrе ѕtаrting уоur rоutе frоm thе school bike ѕhеdѕ or planning a...

Our NYC photo locations for the cutest girl helmet

Our recent mommy and me photos were taken in Tribeca, NY, USA. Model Mariana and her gorgeous daughter Anais rocked our helmets in 3 perfect photo...

British actress Michelle Keegan with Sawako bicycle helmet

Michelle Keegan in Madison helmet

Michelle Keegan, a lovely British actress, has been spotted looking radiant and happy with our Madison helmet. This eternally popular helmet comes...

How Does Sawako Make Cycling Safer?

Since it is National Safety Month, we want to share the story behind our stance on safety with you. Some people think that the law should require...

The Best Doughnuts in 5 Top Cities for Cycling

Perhaps you've never heard of National Doughnut Day, but it is here! National Doughnut Day is celebrated on the first Friday of June every year. ...

Get 25% off this weekend

Memorial Day is the unofficial start of summer. Crazy, right? That means that on Monday, you should be ready for BBQs, outings, and good times—and...

3 Ways a Celebrity Stylist Would Wear a Sawako

Have you ever imagined how you would style a Sawako helmet? Has a Sawako helmet ever inspired your outfit? In an exclusive collaboration, professio...

5 Unique and Beautiful Mother's Day Gifts

1. A Beach Cruiser A beach cruiser is a comfy, beautiful and functional bike that will bring your mom joy for many years. This cruiser in particula...