Sawako's world– Sawako: The stylish helmets

Carole Baskin Wore Our Leopard Helmet? 4 Women Who Represent Sawako’s Values Better

Carole Baskin Wore Our Leopard Helmet? 4 Women Who Represent Sawako’s Values Better

No offense to Netflix, the Internet, or Carole Baskin herself, but we weren’t the biggest fans of “Tiger King” for a number of reasons. Still, t...

Meet our Newest Retailer: tokyobike

If you’ve seen a tokyobike store before, then you were probably in one of the world’s most vibrant locations: London, downtown Los Angeles, or a ha...

Why a Sawako Helmet is the Perfect Mother’s Day Gift This Year

For Mother’s Day and beyond, a stylish Sawako helmet will prove to be the perfect gift this year. By this Mother’s Day, we are now well-acquainted ...

A Few of Our Favorite Things Right Now—Especially this Free Sawako Bike Bell

As we do our part to halt the spread of Coronavirus, quarantine has meant giving up many of our favorite things. From bookstore browsing to even th...

Chris Mann Hello from inside Covid19 song

Gift of Singing during COVID-19 Crisis

I was talking with my relatives in Manchester, UK a few weeks ago. They had a power cut while self quarantining...and during that time, the dad pi...

How to Support Independent Businesses during the Coronavirus Crisis

Hello! How are you doing? Hope you are staying healthy and positive during this uncertain time. As you know, governments everywhere have order...

Bestsellers are Back!

Hope everyone is well and healthy during this uncertain time. We have good news to share(we all need one...)! Our ever popular trio have come ba...

How to Bike Safely During Coronavirus

Firstly, hope everyone is doing well during this uncertain time. My gratitude goes to everyone in necessary businesses including medical industry ...

Why Sawako is Throwing a Galentine's Day Sale

I received the best surprise on February 13 of last year. I was at home when there was a knock at the door. I opened the door to find a present tha...

Get to Know Our Cutest Helmet Yet

Sawako has good news for moms and dads everywhere. We have just released our newest—and cutest—helmet yet: the Kids' Helmet. Our new line of helmet...

Sawako kids’ helmets are coming!

Sawako, the designer behind stylish helmets cyclists love to wear, has created a new item that has been missing in the market until now. Here is th...

Every Cyclist Needs to Know this Rule

Do you experience frustration or confusion as a cyclist when you cross the road? You’re not alone. In NYC, the number of collisions between bicycl...

The Coffee and Cycling Love Affair Explained

Have you ever asked yourself whether it would be a good idea to drink a cup of coffee before cycling? In honor of International Coffee Day, Sawako ...