Sawako's world

How Does Sawako Make Cycling Safer?

How Does Sawako Make Cycling Safer?

Since it is National Safety Month, we want to share the story behind our stance on safety with you. Some people think that the law should require...

The Best Doughnuts in 5 Top Cities for Cycling

Perhaps you've never heard of National Doughnut Day, but it is here! National Doughnut Day is celebrated on the first Friday of June every year. ...

Get 25% off this weekend

Memorial Day is the unofficial start of summer. Crazy, right? That means that on Monday, you should be ready for BBQs, outings, and good times—and...

3 Ways a Celebrity Stylist Would Wear a Sawako

Have you ever imagined how you would style a Sawako helmet? Has a Sawako helmet ever inspired your outfit? In an exclusive collaboration, professio...

5 Unique and Beautiful Mother's Day Gifts

1. A Beach Cruiser A beach cruiser is a comfy, beautiful and functional bike that will bring your mom joy for many years. This cruiser in particula...

3 Insanely Easy, Healthy Snacks You Have to Try

This month, we’re all about getting ready for spring. Along with great weather for cycling and showing off your style, spring brings new eating hab...

Meet Judy Green's Garden Store

Meet our new retailer, Judy Green's beautiful store in London.

How Allison Berlin is Changing the Personal-Stylist Game

When professional stylist Allison Berlin and her colleague Megan Freese join Sawako Furuno for green tea and coffee at The Wing in Soho, they take ...

Retailer Spotlight: Mad Dogs & Englishmen

Meet Mad Dogs & Englishmen. Located in the beach town of Carmel-by-the-Sea, California, Mad Dogs is a woman-owned business that houses a curate...

How Marie Kondo Inspired Our Spring Clearance Sale

Like millions of people around the world and even top fashion brands, at Sawako, we have been greatly inspired by Marie Kondo’s organizing method. ...

5 Fashion Trends Every Cyclist Should Try this Year

A significant event in every cyclist’s year is fast approaching: the first day of Spring! Anticipating gorgeous weather in the not-too-distant futu...

Get Sawako’s New Golden Helmet at Bloomingdale’s Now

You may remember that we made a special post a few weeks ago, where we introduced a new golden helmet. Well today, we are happily announcing that t...

Sawako and Bloomindales’ Golden Collaboration Debut

Sawako and Bloomingdales continue their amazing work together and have another announcement. With a February release date, the brands are offering ...