A significant event in every cyclist’s year is fast approaching: the first day of Spring! Anticipating gorgeous weather in the not-too-distant future, we are excited to shed our winter coats and hop on our bicycles.   So in celebration of Spring, we compiled 5 fashion trends for the upcoming year,...

You may remember that we made a special post a few weeks ago, where we introduced a new golden helmet. Well today, we are happily announcing that the new Gold Sparkle helmet is now available to purchase.   Take this chance to buy it now—because this unique golden helmet will...

Sawako and Bloomingdales continue their amazing work together and have another announcement. With a February release date, the brands are offering on a limited collection of stunning helmets that are guaranteed to be your new favorite headwear piece.   Meet the Golden Sparkle Helmet.   This gold cycling helmet harkens...

1.     Twiggy  The English model, actress, and singer was a popular icon in the 60s. She was known for her androgynous look, big eyes, and short hair. In this photo, Twiggy is seen cycling in London for UK Vogue in 1967. We think Twiggy would have rocked a stylish helmet....

This month, take 15% off of helmets with barely-there blemishes. At Sawako, our hand-finished helmets are our most popular. And we take pride in the individuality of every helmet we produce.   But we are also perfectionists. So this month, Sawako is discounting a batch of helmets with slight aesthetic...

The holidays are a time where we reflect on what we’ve been given, and what we can give. Sometimes, we forget that cycling is a privilege. To give back this season, Sawako is donating 10% of all sales to help an incredible charity that gives disadvantaged youth the gift of...

As we always say, there is a Sawako helmet for any outfit—like a great handbag, a Sawako helmet is designed to be a timeless staple to every fashionista’s closet. But this season, we can say there is a Sawako helmet for every trend, too. Harper’s Bazaar recently broke down some...

Let’s talk bike share. We all know that there are many benefits that you experience when you take the fit, eco-friendly route: You burn calories. You reduce your footprint. You don’t have to deal with the hassles of ownership and maintenance. (Extra: you look good). But what about the downsides?...