Sawako's world

Bike to School Week!

Bike to School Week!

Wow, I cannot believe it is already the end of September! I am sure everyone has been busy re-establishing new routines with schools and works aft...

Summer is here, Ice cream time

July is the month of the popular sweet treat, ice cream! Here are the days you can celebrate on: Friday, 23rd is Sprinkle Day and Vanilla Ice Crea...

Biking Benefits for Women – Biking Helmets for Mother’s Day

Bike rides, cycling – these terms are not limited to athletes – rather, we can say these are fun to do among all age groups and backgrounds. Now th...

Sawako's Tip on How To Stay Fit 2021

Let's Go Outside Whenever possible, do your cardio outside if you can keep a healthy distance from others. Walking or running outdoors exposes you...

Our 2021 Guide to Finding the Perfect Helmet

A beautiful cycling helmet does not only give cyclists confidence to take the road and own it, it also keeps them safe. We know that a lot of...

Best Sellers Back In Stock! Hurry, They Sell Out Fast

Happy New Year to you all! With COVID19 still holding control of the world at the moment, I am sure everyone can do with a bit of good news...as we...

Find Your Happy Place: Bloomingdale's Holiday Pop-up

We are excited to team up with Bloomingdale’s again this year, as part of the iconic retailer’s new Carousel pop-up - Find Your Happy Place - which...

Why You Should Be Ready to Bike to Work After Re-Opening

We are in September! Schools are trying to re-open, so are more businesses. Have you thought about how to get around this new world? Biking may ...

Our Top-5 Favorite Face Masks

Despite early confusion about the benefits of wearing face masks, it is now understood that wearing masks slows the spread of the Coronavirus, acco...

How to Start Cycling

At Sawako, we are excited to help usher in more cycling to our everyday lives. We believe that now is the time for commuters to change their habits...

Meet our Newest Retailer: tokyobike

If you’ve seen a tokyobike store before, then you were probably in one of the world’s most vibrant locations: London, downtown Los Angeles, or a ha...

Remember the Power of Poetry With This Poem, “June”

This June is like no other that we have experienced. Through quarantines and curfews, the toll of our current climate has been taxing—yet we remain...

Carole Baskin Wore Our Leopard Helmet? 4 Women Who Represent Sawako’s Values Better

No offense to Netflix, the Internet, or Carole Baskin herself, but we weren’t the biggest fans of “Tiger King” for a number of reasons. Still, t...