Sawako's world

Bestsellers are Back!

Bestsellers are Back!

Hope everyone is well and healthy during this uncertain time. We have good news to share(we all need one...)! Our ever popular trio have come ba...

How to Bike Safely During Coronavirus

Firstly, hope everyone is doing well during this uncertain time. My gratitude goes to everyone in necessary businesses including medical industry ...

Why Sawako is Throwing a Galentine's Day Sale

I received the best surprise on February 13 of last year. I was at home when there was a knock at the door. I opened the door to find a present tha...

Get to Know Our Cutest Helmet Yet

Sawako has good news for moms and dads everywhere. We have just released our newest—and cutest—helmet yet: the Kids' Helmet. Our new line of helmet...

Sawako kids’ helmets are coming!

Sawako, the designer behind stylish helmets cyclists love to wear, has created a new item that has been missing in the market until now. Here is th...

Every Cyclist Needs to Know this Rule

Do you experience frustration or confusion as a cyclist when you cross the road? You’re not alone. In NYC, the number of collisions between bicycl...

The Coffee and Cycling Love Affair Explained

Have you ever asked yourself whether it would be a good idea to drink a cup of coffee before cycling? In honor of International Coffee Day, Sawako ...

Sawako’s Bike-to-School Guide

Well, it’s that time of the year! Students around the world are heading back to class. So why should you bike to school? For one, biking is f...

Our Top-5 Movies—Starring Bicycles

In case you didn’t know, August 15th is National Relaxation Day. So if you needed an excuse to relax, here it is. How do you unwind after a long da...

Family Cycling Fun Ideas: Where to go and Top Safety Tips

Cycling iѕ a fun and еаѕу way for аll thе family to stay in shape аnd whether уоu аrе ѕtаrting уоur rоutе frоm thе school bike ѕhеdѕ or planning a...

Our NYC photo locations for the cutest girl helmet

Our recent mommy and me photos were taken in Tribeca, NY, USA. Model Mariana and her gorgeous daughter Anais rocked our helmets in 3 perfect photo...

British actress Michelle Keegan with Sawako bicycle helmet

Michelle Keegan in Madison helmet

Michelle Keegan, a lovely British actress, has been spotted looking radiant and happy with our Madison helmet. This eternally popular helmet comes...

How Does Sawako Make Cycling Safer?

Since it is National Safety Month, we want to share the story behind our stance on safety with you. Some people think that the law should require...