Sawako's world

Our Favourite Kids' Gift Ideas 2022

For a Great Builder: Magna tile With magical magnetic edges, you can create incredible variations of 3 dimensional structures with this creative to...

Find Your Happy Place: Bloomingdale's Holiday Pop-up

We are excited to team up with Bloomingdale’s again this year, as part of the iconic retailer’s new Carousel pop-up - Find Your Happy Place - which...

Retailer Spotlight: Mad Dogs & Englishmen

Meet Mad Dogs & Englishmen. Located in the beach town of Carmel-by-the-Sea, California, Mad Dogs is a woman-owned business that houses a curate...

Sawako + CYCLE kids

The holidays are a time where we reflect on what we’ve been given, and what we can give. Sometimes, we forget that cycling is a privilege. To give ...

Sawako Q&A: Ann from Straight River Sports, Minnesota, USA

Today we are delighted to introduce you to a lovely owner of Straight River Sports, located in southern Minnesota. Ann is a jack of all trades whe...

Sawako Q&A: Melissa from Holland Bikes

Bonjour! Bienvenue to Sawako Q&As. Today's guest is lovely Melissa from Holland Bikes in Paris. Holland Bike has been working with us a s...

Three gorgeous hairstyles you can wear under your helmet

Sawako helmets are the most stylish ones around and enable you to look elegant and classy whenever you're riding your bike. What our helmets can't...