Sawako's world

British actress Michelle Keegan with Sawako bicycle helmet

Michelle Keegan in Madison helmet

Michelle Keegan, a lovely British actress, has been spotted looking radiant and happy with our Madison helmet. This eternally popular helmet comes...

Middleton Sisters' Happy News

Congratulations to Kate Middleton and Prince Williams for their 3rd child! Everyone is talking about how fantastic she is looking just after birth....

5 cycling superstars of Instagram

Love cycling? Love social media? Then you should be using Instagram to keep on top of the latest trends in cycling and cycle fashion. We adore Inst...

NEWS: Pippa Middleton Did It Again!

About a year ago, Pippa Middleton made a headline being spotted cycling around London town with a Sawako black croc helmet. And....she did it a...

Pippa Middleton rocks our Crocodile Black

Our helmets have (almost) got the royal seal of approval as sister-in-law of the future King of England Pippa Middleton has been spotted cycling a...

Bridget!

I am planning to watch it with my girlfriends tonight, I cannot wait. Having lived in NYC over 3 years, it will be so nice to see London in th...