News from NYC: Ride in style pop-up store is coming to LES!


Ride in style shop image with many great accessories

Eight Indie Brands to Showcase Must-Haves for the Urban Cyclist May 11 - 21

(NEW YORK) April 26, 2017 Po Campo, a bike and lifestyle bag company, announces the first “Ride in Style” pop-up shop, a collaborative showcase of eight indie brands producing distinctive items for the modern city cyclist. Aligning with National Bike Month and Bike to Work Week, the first-of-its-kind shop will give customers access to style-forward apparel and gear for every skill level. Ride in Style will be open May 11 through May 21 at 81 Hester St. in the Lower East Side.

“As a recent transplant in New York, I was continually searching for a retail environment where I can discover stylish and functional products that fit into my biking lifestyle,” said Maria Bousted, founder of Po Campo. “It was when I started reaching out to other brands I admired that we decided to collaborate on a pop-up concept to connect and excite new cyclists as well as veteran commuters.”

The eight brands participating include:

o Bikie Girl Bloomers : Smart clothing for women on a roll , Bikie Girl Bloomers designs shorts, tops, and skirts that keep you stylish and comfortable both on and off the bike.

bikie girl bloomer

o Lumos Helmets : The ultimate helmet for city rides, Lumos is the world’s first smart bike helmet that beautifully integrates lights, hard brake, turn signals, and helmet into a single cohesive whole.

luminos helmet

o Po Campo Bike Bags : Bags that fit your life , Po Campo designs stylish and versatile bags for the active urban lifestyle integrating bike, travel and yoga functionality.

po campo

o Sawako Helmets : Bridging the gap between fashion, utility, sport and safety , Sawako is a London-born, New York-based luxury cycling accessory brand with helmets that are hand-finished, sexy and stylish.


o Superpedestrian Copenhagen Wheel : Focused on transforming urban mobility , the Copenhagen Wheel is the ultimate riding companion that replaces the back wheel of almost any bike and offering 10x pedal power, enhanced movement and self-diagnostic functionality.

superpedestrian image

o Tigr Locks : Elegant bike security handcrafted in the USA, Tigr designs titanium locks that are secure, simple, lightweight and easy to use.

tigr lock

o Vespertine Haute Reflecture : A collision of reflective safety wear and style , Vespertine makes head-turning reflective fashion in NYC for women and men using 3M Scotchlite material to incease visibility and complement today’s dynamic lifestyles.


o The Willary : A wardrobe that works , The Willary outfits and celebrates the do-it-all woman with core styles that are stain and water resistant, limitlessly flexible and designed with ample pockets to tackle the day’s activities.

the willary


Throughout the duration of the pop-up, brands will host various customer nights and experiences from braid bars to safety tips Q&A. For updates on events, visit the

Ride in Style Pop-Up Shop

81 Hester Street (Between Allen and Orchard) New York, New York
Hours: 1:00PM – 8:00PM

 Looking forward to seeing you there! 

ride in style shop image

Leave a comment

All comments are moderated before being published