Sawako's world

Hot New Collection!

Summer is upon us and Sawako’s collection just got hotter. We are excited to welcome these gorgeous additions to our Madison clan. ...

Honoring Father's Day

At the NY Bike Expo this past May, someone asked me how long I’ve been a cyclist. As I thought about the answer, I realized I’ve been biking since ...

Coveteur featuring a Sawako crocodile helmet

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5 cycling superstars of Instagram

Love cycling? Love social media? Then you should be using Instagram to keep on top of the latest trends in cycling and cycle fashion. We adore Inst...

Sawako Q&A: Ann from Straight River Sports, Minnesota, USA

Today we are delighted to introduce you to a lovely owner of Straight River Sports, located in southern Minnesota. Ann is a jack of all trades whe...

NEWS from NYC: Bike EXPO NYC

We are excited to announce that Sawako will be at Bike Expo NYC as part of Cityhood Collection. Read on to find out more and visit us at the Expo!...

NEWS: Pippa Middleton Did It Again!

About a year ago, Pippa Middleton made a headline being spotted cycling around London town with a Sawako black croc helmet. And....she did it a...

News from NYC: Ride in style pop-up store is coming to LES!

THE FIRST ‘RIDE IN STYLE’ POP-UP SHOP COMES TO NYC Eight Indie Brands to Showcase Must-Haves for the Urban Cyclist May 11 - 21 (NEW YORK) Ap...

April showers: how to cycle safely in the rain

After a long, dark winter, spring has finally arrived, which means much more opportunity for getting out and about on our trusty bicycles. However,...

Sawako Q&A: Melissa from Holland Bikes

Bonjour! Bienvenue to Sawako Q&As. Today's guest is lovely Melissa from Holland Bikes in Paris. Holland Bike has been working with us a s...

Mother's Day

In honor of Mother’s Day, I want to celebrate all the Moms out there, for loving their kids unconditionally, even with the stress of frantic mornin...

Three gorgeous hairstyles you can wear under your helmet

Sawako helmets are the most stylish ones around and enable you to look elegant and classy whenever you're riding your bike. What our helmets can't...

The 3 most stunning cycle routes in Ireland

Happy St Patrick's Day! We're celebrating the patron saint of beautiful Ireland the best way we know how, with a look at some of the Emerald Isle'...