Sawako's world

Meet Judy Green's Garden Store

Meet Judy Green's Garden Store

Meet our new retailer, Judy Green's beautiful store in London.

How Allison Berlin is Changing the Personal-Stylist Game

When professional stylist Allison Berlin and her colleague Megan Freese join Sawako Furuno for green tea and coffee at The Wing in Soho, they take ...

Retailer Spotlight: Mad Dogs & Englishmen

Meet Mad Dogs & Englishmen. Located in the beach town of Carmel-by-the-Sea, California, Mad Dogs is a woman-owned business that houses a curate...

How Marie Kondo Inspired Our Spring Clearance Sale

Like millions of people around the world and even top fashion brands, at Sawako, we have been greatly inspired by Marie Kondo’s organizing method. ...

5 Fashion Trends Every Cyclist Should Try this Year

A significant event in every cyclist’s year is fast approaching: the first day of Spring! Anticipating gorgeous weather in the not-too-distant futu...

Get Sawako’s New Golden Helmet at Bloomingdale’s Now

You may remember that we made a special post a few weeks ago, where we introduced a new golden helmet. Well today, we are happily announcing that t...

Sawako and Bloomindales’ Golden Collaboration Debut

Sawako and Bloomingdales continue their amazing work together and have another announcement. With a February release date, the brands are offering ...

5 Pics of Fashionistas that Will Inspire You to Keep Your New Year’s Resolution to Cycle More

1. Twiggy The English model, actress, and singer was a popular icon in the 60s. She was known for her androgynous look, big eyes, and short ...

sales of beautiful helmets with blemishes

New Year Sale! Best-Selling Helmets Items 15% Off Now

This month, take 15% off of helmets with barely-there blemishes. At Sawako, our hand-finished helmets are our most popular. And we take pride in th...

Sawako + CYCLE kids

The holidays are a time where we reflect on what we’ve been given, and what we can give. Sometimes, we forget that cycling is a privilege. To give ...

How to Wear a Sawako Helmet this Season

As we always say, there is a Sawako helmet for any outfit—like a great handbag, a Sawako helmet is designed to be a timeless staple to every fashio...

CYCLE IN STYLE WITH SAWAKO + JUMP

Let’s talk bike share. We all know that there are many benefits that you experience when you take the fit, eco-friendly route: You burn calories. Y...

CYCLE IN STYLE WITH SAWAKO & PELOTON

The weather is changing: It’s time to switch gears! We cycled through the city all summer, and we are ready to put on our cute coats and cycle thro...