
Retailer Spotlight: Mad Dogs & Englishmen
Meet Mad Dogs & Englishmen. Located in the beach town of Carmel-by-the-Sea, California, Mad Dogs is a woman-owned business that houses a curate...
Read moreLike millions of people around the world and even top fashion brands, at Sawako, we have been greatly inspired by Marie Kondo’s organizing method. ...
Read moreA significant event in every cyclist’s year is fast approaching: the first day of Spring! Anticipating gorgeous weather in the not-too-distant futu...
Read moreYou may remember that we made a special post a few weeks ago, where we introduced a new golden helmet. Well today, we are happily announcing that t...
Read moreSawako and Bloomingdales continue their amazing work together and have another announcement. With a February release date, the brands are offering ...
Read more1. Twiggy The English model, actress, and singer was a popular icon in the 60s. She was known for her androgynous look, big eyes, and short ...
Read moreThis month, take 15% off of helmets with barely-there blemishes. At Sawako, our hand-finished helmets are our most popular. And we take pride in th...
Read moreThe holidays are a time where we reflect on what we’ve been given, and what we can give. Sometimes, we forget that cycling is a privilege. To give ...
Read moreAs we always say, there is a Sawako helmet for any outfit—like a great handbag, a Sawako helmet is designed to be a timeless staple to every fashio...
Read moreLet’s talk bike share. We all know that there are many benefits that you experience when you take the fit, eco-friendly route: You burn calories. Y...
Read moreThe weather is changing: It’s time to switch gears! We cycled through the city all summer, and we are ready to put on our cute coats and cycle thro...
Read moreWe are delighted to announce that this season, staring tomorrow, our helmets are now sold at the world-renowned department store Bloomingdales. Bla...
Read moreOne of the perks of running a business whose products are sold globally is to be able to connect with people in many parts of the world. I went ...
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